A lot goes into making a brand via blogging. Irrespective of the route you choose to take, you have to consider getting a brand name, brand logo, the right niche, the availability of your brand name, and your ability to create great content.
Your brand represents you, and this is the reason you must be cautious when creating your brand. Paying special mind while creating the perfect brand for your blog is something you will never regret; after all, any slip-up you make is something you will likely learn to live with. Let me run you through things you will need to create a brand.
You should identify the right niche for you.
Create your brand name.
Check for the availability of your brand name.
Create a logo.
Create social media accounts.
Identify your mission and vision.
Host your blog.
IDENTIFYING THE RIGHT BLOG NICHE FOR YOU
A great factor for picking the right niche for you is by choosing a topic you are most familiar with. That is to say, when you are in your comfort zone, you are free, shameless, and willing to express yourself in the most ideal way imaginable. When I began blogging in 2017, I didn't consider this procedure, and as a result, I struggled.
Finding or picking a niche is the process of characterizing what your blog represents. Furthermore, properly characterizing your blog will help you in having a composed and organized concentration for your blog.
Take, for example, Amazon. When the name is referenced, the primary thing that rings a bell is the online store. Coca-Cola: when the name is referenced, the principal thing that rings a bell is a refreshment/beverage.
In picking a niche in blogging, you should; First, identify those things you like doing. When you blog about what you are enthusiastic about, a few things occur:
You're bound to put time and exertion into your blog to make it special and unique.
You're less inclined to abandon your blog later.
You’re less likely to run out of ideas.
The beautiful thing about when you are in love with what you do is that it appears through your composition; thus, this will prompt you to stand out.
If you go the other course and pick a specialty or niche exclusively because you believe it's beneficial, undoubtedly, you will keep running into burnouts and disappointments.
Do not venture into any niche you are not certain about. Another key point is: You must have enough information on those subjects you intend to promote through your blog. If you don't have the foggiest idea of what you're discussing, why would anybody want to visit your blog?
Are you still having issues finding the right niche for you? If so, the next paragraph will help you.
Do you like reading, shopping, drawing, tuning in to music, following up on celebrities, ranting, traveling, cooking, eating, gaming; do you like proving a point, or are you a jokester? From your rundown, select the things you do consistently.
For example, some people love to read, yet they never get the opportunity to get a book and read it.
Is your preference to travel, yet don't have enough money to travel the world?
Some are amazing cooks; however; they can't recollect whether they have a pot. Possibly because they eat out on most occasions. Thanks to their bustling way of life.
What I am trying to state is that it is conceivable to like something yet not be motivated to do it.
One can choose to make a food blog since the person in question adores cooking. On the off chance that your lifestyle does not allow you to cook more often, I wager you will run into burnout. If your intention is to steal other people's work, this is absolutely not proficient.
What I will say is, make a rundown of all that you like, and at that point, pick from that rundown what your reality permits you to do.
An example; one who has a normal everyday job; however, she loves to cook, read, gossip, and shop.
Her bustling way of life may not offer her the chance to cook, read, or spend time with companions, yet her fat pocket can empower her to achieve something else! Which is shopping?
I would advise such a person to make a blog that spotlights her shopping experiences.
Also, she can share her surveys about items she purchased and her shopping experience. Essentially, it to be a manual for other individuals who love to shop like her.
You ought to think and rethink, compare the options on your rundown. Take your time and always keep in mind that what you like isn't sufficient to pick your blogging niche. Always consider those things you are available to do when making this choice.
Here are normal slip-ups you should attempt to stay away from while choosing the right niche for you.
Abstain from picking a subject basically because you have found others fruitful in that field.
Choose a niche you are comfortable with, not a niche you think you can adapt to.
Abstain from making a blog regarding matters you have almost no knowledge of.
Choose a niche that you will never run out of topics to write about.
Do this little test. On a sheet of paper, develop 56 topics under your niche.
You don't want to choose a niche that is too narrow and, at the same time, too wide.
IDENTIFYING THE RIGHT BRAND NAME FOR YOUR BLOG
There is no ideal or perfect brand name; notwithstanding, you need to put these things into thought when picking your brand name.
Keep your brand name original. To begin with, go for something unique. You would not want to be found utilizing another person’s name.
Pick a name you are fine with. As much as you can, pick a name that you can relate to or something you are not embarrassed about.
When picking a blog name or brand name, go for something sweet and simple to recollect.
On the off chance you need your brand name on the lips of individuals, get a sweet and short name that is anything but difficult to remember.
An error I see individuals make is naming their brand something unnecessarily long, for instance; “Livingwellwithgreenlifetipsandtricksbygloriagrossi.com.”
Personally, this does not bode well for me! I would prefer not to feel like I am reading a novel while attempting to make reference to the name of your blog.
Honestly, if I need to make reference to such a blog, I will certainly abbreviate the sentence to make life less demanding. My point is, for no reason will I endeavor to recall such a name.
Keywords or not? A few people recommend using keywords while picking your brand name.
It’s not a bad idea. By and by, I don’t think it is important to make your brand name subject to certain watchwords.
Telling creators that their brand name should be dependent on certain keywords related to your niche is something I can’t support.
Try not to misunderstand me. I am not saying this is terrible. My worry is this: as the owner of a business, I prefer to call my brand based on my wants. It’s no doubt that some people call their brand name after their mom, family, pet, or their way of life.
My point is, telling such an individual that they have to fill their brand name with keywords to enhance it for web crawlers won’t sound appealing to the proprietor. I sure know I wouldn’t like that.
To demonstrate: Let’s say I’ve decided to start a fashion blog with the brand name “Quinn.” What the argument above is endeavoring to state is: I should call my brand “Quiin Fashion Blog or Girl’s Fashion.”
You should know that the fact you decide to call your brand name “Get Cheap Items” isn’t a certification that if one is searching for “cheap items” on Google, your blog is going to spring up. As a matter of fact, crawlers slither through posts in the blog more regularly than the brand name.
This explains why the search engine brings out related articles that can enable you to get to where you’re going. It doesn’t make a difference if your name is carefully constructed with keywords that one is searching for. The most imperative thing is that you have content that is very much optimized for web search tools.
With the explanation in the next paragraph, I will demonstrate how web search tools or search engines crawl through your blog when an individual looks for certain watchwords or keywords.
The search engine can be compared to the operators who people meet to give answers to their inquiries.
If I need to figure out how to sew online, the first thing that strikes a chord is to make a search.
Today, we have diverse choices to browse on: namely, Google, Bing, Yahoo, Ask, AOL, Baidu, WolframAlpha, or DuckDuckGo, among others. Everything relies upon what you are alright with.
Once you type in your demand in the search box, the crawler within seconds crawls through related posts and pages to bring out arrangements of the most significant and relevant of all posts or pages.
While picking your brand name, I recommend you have 1-5 name choices.
Don’t pick a name that is too broad and, at the same time, a name that is too narrow.
Broad in the sense that you can blog about absolutely everything, and in the like manner, avoid names that are too narrow in the sense that you are strictly tied to blogging about one thing.
My point is, do not set a trap for yourself with your blog name.
CHECK FOR NAME AVAILABILITY
Try not to get excessively used to your extravagant/fancy brand name until you have not enrolled or guaranteed the name before another person does.
You don't possess a brand name until you have effectively registered and gotten the name.
This is the reason I generally prescribe you to have at least 3 brand names. In the wake of checking for their accessibility, you will have a better comprehension of the one that is accessible for procurement. All you have to do to enlist your brand or blog name is to purchase a domain or space name for it.
A domain name is your site's name and address. A domain name is utilized for finding devices connected to a computer network on the Internet.
Before now, IP addresses were used in place of domain names. IP addresses are a unique string of numbers separated by full stops that identify each computer using the Internet Protocol to communicate over a network and are not easy to recollect.
Domain names were created and used to identify elements on the Internet instead of utilizing IP addresses.
A domain name can be any mix of letters and numbers, and it can be used in combination with various domain name extensions, such as .com, .net, and more.
The domain or area name must be enlisted before you can utilize it. Each domain name is unique. No two sites can have the same name.
If somebody types in www.yourdomain.com, it will go to your site and nobody else's.
Also, keep in mind to stay away from trademarked names. For instance, if you decide to register googletricks.com. Google is a trademarked name. You can be sued because you have no right to use that name in the first place.
For any individual who needs to manufacture a brand on the web, this is vital. Your domain name is the key your fans, clients, and devotees need to find you on the net.
If you don't have a location, no one will discover you. I surmise the reason you've chosen to have an online business is that you need individuals to contact you.
From the 5 names you came up with, you have to check for their availability and decide the right name for you.
Create your Brand Logo
A logo is an image or a design used by an association to recognize its brand. I will call it the pictorial or visual representation of your brand.
When you are in an endeavor to get your logo, it is best to go for something simple and exceptional. You can do it without anyone's help or get somebody to do it for you.
I get irritated seeing silly little slip-ups that are made very frequently, now and again simply because people don’t realize they’re doing anything wrong.
Utilizing too many textual styles: I understand we, as a whole, love to be imaginative, wanting a little of everything. However, it is best not to overdo it.
Using 10 distinct text styles in about 10 words is not appropriate. Understand that designs like this will turn out not to be lovely because you are doing too much in one spot.
It is best to keep it readable, practical, and classy.
Exaggerating in your design: Being extra in your logo will make you lose your message; it can also be a distraction.
I recommend that you take things slow. Search for 1-2 fonts you feel comfortable with. You should use them reasonably to keep things a little clearer or easier to read and appreciated. Remember, simple is classy.
Utilizing too much color: It is super okay if you don’t know how to pair colors; I don’t know how!
This is why I always look out for color inspiration combinations. This is a lifesaver and a time saver also.
I get inspiration from Pinterest most of the time. You can search Google for book color combination inspirations. Canva has also tried to help with this, but I really do not like their inspiration.
Colors are a great part of creating a logo; however, utilizing 20 different colors in one design is simply not cute.
Your starting point should be picking one color you prefer. Once you've identified the color you prefer, you can proceed to look out for colors that will complement the main color better.
The color of the image should not be overpowering.
I always use color palettes to get this process done. They have options that permit you to pick a primary color while their software generates different color combinations you can work with. Check for useful links at the end of this post.
Poor visuals
Pictures are not obligatory when planning to get your logo. You can choose to use just texts or text plus an image but your logo must be in a JPEG on PNG file format.
The text color and your blog template color should be put into consideration when picking an image for your logo.
It must be noticeable. I will prefer not to need a microscope to view your logo. Avoid foggy images, look for unique quality images.
Remember, you have no control over who decides to visit your blog. Always make provisions for people who might not have a good sight.
Try not to make things complicated for your eventual readers.
All of this preparation is done with the end desire to be viewed by the world. To be visible, your blog must be hosted online. How can I host my blog you might ask?
Well, I have just the right help for you. Check the links below for some help.
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